It may undeniably appear a critical issue for your company if that company website takes more seconds than the usual loading time to open up and reveal necessary information to online viewers. A website going slow down leads to the terrific loss of a business or product marketing. Even the variation in milliseconds can matter a lot in today’s online business. Moreover, lower page speed often has a negative impact on the site traffic too.
What causes and what happens
The faster a website gets loaded, the more users love to browse it again and again. Fast-loading web pages always remain highly popular on Google search engine among the regular audience. According to various high-profile researches, all online viewers can wait up to three seconds to find a specific site fully loaded at all. Nearly 40% of customers reject a website that often takes more than 3 seconds to completely load. Consequently, such delay in web page response paves the way for reduction in site traffic and conversions.
SEO Companies Singapore never leave this technical aspect unnoticed as fast loading time of a website ultimately results in good branding of products and increasing sales. Mobile site users are found to be more irritated than PC users in this regard. Since most of the e-commerce sites are occupying their position on mobile, it is likely that mobile visitors tend to leave a website taking more seconds than three to load. Such poor and lower mobile page speed is bound to kill your site traffic to a great extent.
How to determine the existing mobile page speed
In order to test the current page speed, you will discover a variety of tools on Google search engine, whereas PageSpeed Insights Tool owned by Google is one of the finest ways on this ground. If your website achieves a good score by this tool, you can stay cool and safe for the result being more or less similar with other popular speed testing tools as PageSpeed Insights Tool is based upon quality standards of Google. An SEO Friendly Website Designing Company likes to exert this Google’s own tool for generating a web page speed.
Some quick solutions on the part of web owner
If speed testing result shows poor score, that is, lower speed of your mobile page than that of the competitors’, you can fix the problem by yourself too for improving web loading speed.
- Applying only the latest formats of image
Increasing SEO success on Google depends on image optimization to a large extent. You should use some of the updated image formats like WebP, JPEG XR, and JPEG 2000 etc. Because of their convenience of compression and improved quality, these formats take lesser time to load than outdated formats.
- Removing sliders
Sometimes image sliders become a complication to increasing site speed. Therefore, you can get rid of unnecessary image sliders to see if there is any noticeable change to page loading speed. However, you can keep a single image on your site to add the effect of a slider.
Give a call to iBrandox.sg, a foremost Web Design Company for any kind of IT assistance and website maintenance.
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